UNDERSTANDING AND ENGAGING WITH CHINA'S ELITE
FORTUNE CHARACTER MAGAZINE
The key means of regular communication with Fortune Character members is the club’s own magazine, also called Fortune Character. It serves to entertain, inform and inspire, equipping members with the knowledge to enjoy the fine things that being part of the Global Elite affords.
Covering a wide range of topics including fashion, finance, education, aviation, yachting, cars, food and drink, art, real estate, health and travel, Fortune Character receives editorial contributions from some of the World’s best-known writers and business people and attracts advertising from the likes of Aston Martin, Chivas Regal, La Martina, Emirates, Hermes, Maurice Lacroix, Rolls-Royce, Vertu, Kiton, Princess, Sunseeker and Gulfstream Jets. Its content is a perfect reflection of the members’ lives and aspirations, but also challenges and excites them with new possibilities.
Published twelve times a year, Fortune Character is personally mailed to all 182,000 members, usually at their primary residences. It provides an exceptional opportunity for luxury brands to connect with their current and future customers.